Leadership

Data Strategy

Product Management

Michael Perlis

Michael Perlis

15+ years of experience building analytics teams and products that scale, from MVPs to platforms used by thousands.

15+ years of experience building analytics teams and products that scale, from MVPs to platforms used by thousands.

Michael P.

Michael P.

Michael P.

About Me

My Journey

A seasoned Analytics Product Management leader, team player, mentor, avid golfer and proud Dad of three.

As an experienced Analytics Product Management leader, I combine business strategy, human centered design practices, and analytics to discover insights, answer data-driven questions through visualization, and gain perspective through design thinking. My leadership style is focused on empowering teams to do their best work through experimentation, creativity and mentorship. I prefer collaboration over conflict, and excel at facilitating discussions to achieve the best outcomes. I partner with executive leadership teams and cross-functional stakeholders to build investment and trust in the teams I lead.

I have held roles such as Director of Product Analytics at Zoominfo, a mentor to the Babson Graduate Business Analytics Club, and manage the website for a local small business. I’m passionate about helping teams and individuals grow.

A seasoned Analytics Product Management leader, team player, mentor, avid golfer and proud Dad of three.


As an experienced Analytics Product Management leader, I combine business strategy, human centered design practices, and analytics to discover insights, answer data-driven questions through visualization, and gain perspective through design thinking. My leadership style is focused on empowering teams to do their best work through experimentation, creativity and mentorship. I prefer collaboration over conflict, and excel at facilitating discussions to achieve the best outcomes. I partner with executive leadership teams and cross-functional stakeholders to build investment and trust in the teams I lead.


I have held roles such as Director of Product Analytics at Zoominfo, a mentor to the Babson Graduate Business Analytics Club, and manage the website for a local small business. I’m passionate about helping teams and individuals grow.

Leadership

My leadership philosophy centers on empathy, transparency, and trust — empowering teams to work autonomously, solve problems collaboratively, and grow into the careers they aspire to.

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Analytics Products Built

From AI workflows to self-service tools.

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Analytics Products Built

From AI workflows to self-service tools.

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Analytics Products Built

From AI workflows to self-service tools.

0 + Years

0 + Years

Experience in Analytics

Leading end-to-end analytics transformation.

0 + Years

0 + Years

Experience in Analytics

Leading end-to-end analytics transformation.

0 + Years

0 + Years

Experience in Analytics

Leading end-to-end analytics transformation.

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Users Enabled

Empowering teams to make data informed decisions.

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Users Enabled

Empowering teams to make data informed decisions.

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Users Enabled

Empowering teams to make data informed decisions.

$0M

$0M

Revenue Impact

Turning insights into revenue-impacting actions.

$0M

$0M

Revenue Impact

Turning insights into revenue-impacting actions.

$0M

$0M

Revenue Impact

Turning insights into revenue-impacting actions

Work History

Work History

Zoominfo

Director, Product Strategy & Analytics

Apr 2023 - June 2025

At ZoomInfo, I built and led the Product Analytics function from the ground up, setting the vision, strategy, and roadmap for a 15+ person global team supporting 100+ PMs. I unified 200+ KPIs into 25 core metrics, aligning C-Suite leaders across Product, Engineering, and GTM on shared customer outcomes and creating a consistent foundation for measurement and decision-making. I drove innovation through AI-enabled insights tools and a self-service ecosystem in Tableau and Amplitude, reducing ad hoc reporting by 40% and accelerating product decisions. Alongside the technical transformation, I rebuilt the analytics organization into a high-performing global team with clear career paths, 90+ satisfaction, and strong retention.

Product Analytics

B2B SaaS

Waltham, MA

Zoominfo

Director, Product Strategy & Analytics

Apr 2023 - June 2025

At ZoomInfo, I built and led the Product Analytics function from the ground up, setting the vision, strategy, and roadmap for a 15+ person global team supporting 100+ PMs. I unified 200+ KPIs into 25 core metrics, aligning C-Suite leaders across Product, Engineering, and GTM on shared customer outcomes and creating a consistent foundation for measurement and decision-making. I drove innovation through AI-enabled insights tools and a self-service ecosystem in Tableau and Amplitude, reducing ad hoc reporting by 40% and accelerating product decisions. Alongside the technical transformation, I rebuilt the analytics organization into a high-performing global team with clear career paths, 90+ satisfaction, and strong retention.

Product Analytics

B2B SaaS

Waltham, MA

Zoominfo

Director, Product Strategy & Analytics

Apr 2023 - June 2025

At ZoomInfo, I built and led the Product Analytics function from the ground up, setting the vision, strategy, and roadmap for a 15+ person global team supporting 100+ PMs. I unified 200+ KPIs into 25 core metrics, aligning C-Suite leaders across Product, Engineering, and GTM on shared customer outcomes and creating a consistent foundation for measurement and decision-making. I drove innovation through AI-enabled insights tools and a self-service ecosystem in Tableau and Amplitude, reducing ad hoc reporting by 40% and accelerating product decisions. Alongside the technical transformation, I rebuilt the analytics organization into a high-performing global team with clear career paths, 90+ satisfaction, and strong retention.

Product Analytics

B2B SaaS

Waltham, MA

Wayfair

Director, Analytics Platform & Insights

2017 - 2023

At Wayfair, I led a global analytics organization spanning analytics engineering, data science, product management, and process improvement to drive strategy and execution across Merchandising, Supply Chain, and Operations. I defined the analytics platform strategy in partnership with data engineering, enabling self-service for 1,500 users and improving data trust and consistency company-wide. My team delivered impactful data products and experimentation insights that increased product availability by 15%, lifted conversion by 3%, and drove $10M in incremental revenue. In parallel, I strengthened team performance and engagement through career development frameworks and culture-building initiatives that improved clarity and satisfaction across a 70-person global team.

Supply Chain / Merchandising

eCommerce Retail

Boston, MA

Wayfair

Director, Analytics Platform & Insights

2017 - 2023

At Wayfair, I led a global analytics organization spanning analytics engineering, data science, product management, and process improvement to drive strategy and execution across Merchandising, Supply Chain, and Operations. I defined the analytics platform strategy in partnership with data engineering, enabling self-service for 1,500 users and improving data trust and consistency company-wide. My team delivered impactful data products and experimentation insights that increased product availability by 15%, lifted conversion by 3%, and drove $10M in incremental revenue. In parallel, I strengthened team performance and engagement through career development frameworks and culture-building initiatives that improved clarity and satisfaction across a 70-person global team.

Supply Chain / Merchandising

eCommerce Retail

Boston, MA

Wayfair

Director, Analytics Platform & Insights

2017 - 2023

At Wayfair, I led a global analytics organization spanning analytics engineering, data science, product management, and process improvement to drive strategy and execution across Merchandising, Supply Chain, and Operations. I defined the analytics platform strategy in partnership with data engineering, enabling self-service for 1,500 users and improving data trust and consistency company-wide. My team delivered impactful data products and experimentation insights that increased product availability by 15%, lifted conversion by 3%, and drove $10M in incremental revenue. In parallel, I strengthened team performance and engagement through career development frameworks and culture-building initiatives that improved clarity and satisfaction across a 70-person global team.

Supply Chain / Merchandising

eCommerce Retail

Boston, MA

Deloitte

Analytics Product Manager

2008 - 2016

At Deloitte's InsightStudio, I led cross-functional teams across UX, data science, and engineering to deliver analytics products and financial reporting solutions for Fortune 500 clients in healthcare, retail, and biotech. Over eight years and four promotions, I managed end-to-end development of Tableau dashboards and data models that improved financial visibility, reduced capital budget revisions by 10%, and shortened reporting cycles by five days. I drove $10M in new contracts through data-driven pricing and investment analysis while enhancing risk identification for global clients. Beyond delivery, I built scalable processes and trained international teams to ensure long-term adoption and impact across Deloitte’s analytics portfolio.

Product Management

Consulting

Boston, MA

Deloitte

Analytics Product Manager

2008 - 2016

At Deloitte's InsightStudio, I led cross-functional teams across UX, data science, and engineering to deliver analytics products and financial reporting solutions for Fortune 500 clients in healthcare, retail, and biotech. Over eight years and four promotions, I managed end-to-end development of Tableau dashboards and data models that improved financial visibility, reduced capital budget revisions by 10%, and shortened reporting cycles by five days. I drove $10M in new contracts through data-driven pricing and investment analysis while enhancing risk identification for global clients. Beyond delivery, I built scalable processes and trained international teams to ensure long-term adoption and impact across Deloitte’s analytics portfolio.

Product Management

Consulting

Boston, MA

Deloitte

Analytics Product Manager

2008 - 2016

At Deloitte's InsightStudio, I led cross-functional teams across UX, data science, and engineering to deliver analytics products and financial reporting solutions for Fortune 500 clients in healthcare, retail, and biotech. Over eight years and four promotions, I managed end-to-end development of Tableau dashboards and data models that improved financial visibility, reduced capital budget revisions by 10%, and shortened reporting cycles by five days. I drove $10M in new contracts through data-driven pricing and investment analysis while enhancing risk identification for global clients. Beyond delivery, I built scalable processes and trained international teams to ensure long-term adoption and impact across Deloitte’s analytics portfolio.

Product Management

Consulting

Boston, MA

Education

Education

Babson College, F.W. Olin Graduate School of Business

MBA

2016 - 2018

Babson College, F.W. Olin Graduate School of Business

MBA

2016 - 2018

Babson College, F.W. Olin Graduate School of Business

MBA

2016 - 2018

The George Washington University

Bachelors in Finance

2004 - 2008

The George Washington University

Bachelors in Finance

2004 - 2008

The George Washington University

Bachelors in Finance

2004 - 2008

Skill Set

Skill Set

Leadership

Leadership

Product Strategy

Data Strategy

AI Strategy

Roadmap Ownership

OKR Ownership

Board Reporting

KPI Frameworks

Process Optimization

Stakeholder Enablement

Cross-Functional Influence

User Centered Design

Career Path Development

Data Storytelling

Platform Evaluation

Community Building

Analytics

Analytics

Experimentation

Data Governance

Self-Service Analytics

Conversational BI

Executive Reporting

Segment Analysis

Conversion Funnel Analysis

Pricing & Investment Analysis

Data Literacy & Democratization

Product Analytics

Supply Chain Analytics

Finance Analytics

Merchandising Analytics

A/B Testing

Tableau

Amplitude

SQL

Google Big Query

Looker Studio

Atlan

Analytics Toolbox

A comprehensive suite of tools that I use to design, prototype, and bring data to life.

Analytics Toolbox

A comprehensive suite of tools that I use to design, prototype, and bring data to life.

Analytics Toolbox

A comprehensive suite of tools that I use to design, prototype, and bring data to life.

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Analytics systems that scale with your team

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Analytics systems that scale with your team

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Analytics systems that scale with your team

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Rapid prototyping to validate ideas fast

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Rapid prototyping to validate ideas fast

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Rapid prototyping to validate ideas fast

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Insights that drive action

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Insights that drive action

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Insights that drive action

Latest Work

A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.

Latest Work

A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.

Latest Work

A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.

GTM Intelligence Platform

2024

Zoominfo Product Analytics

When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.

GTM Intelligence Platform

2024

Zoominfo Product Analytics

When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.

GTM Intelligence Platform

2024

Zoominfo Product Analytics

When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.

Wayfair

2020

Wayfair Inventory Management

During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.

Wayfair

2020

Wayfair Inventory Management

During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.

Wayfair

2020

Wayfair Inventory Management

During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.

Wayfair Background

2021

Wayfair Analytics Transformation

Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.

Wayfair Background

2021

Wayfair Analytics Transformation

Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.

Wayfair Background

2021

Wayfair Analytics Transformation

Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.

Zoominfo Background

2025

Zoominfo Product Strategy Insights

Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.

Zoominfo Background

2025

Zoominfo Product Strategy Insights

Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.

Zoominfo Background

2025

Zoominfo Product Strategy Insights

Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.

Michael Perlis

Let's Talk

Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.

© 2025 Michael Perlis All rights reserved.

Michael Perlis

Let's Talk

Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.

© 2025 Michael Perlis All rights reserved.

Michael Perlis

Let's Talk

Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.

© 2025 Michael Perlis All rights reserved.

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