15+ years of experience building analytics teams and products that scale, from MVPs to platforms used by thousands.
Michael P.
Michael P.
Michael P.
Creating data experiences that matter 💜
BUILDING DATA Products That Scale
BUILDING DATA Products That Scale
BUILDING DATA Products That Scale
BUILDING DATA Products That Scale
From MVPs to platforms built for thousands, I help companies turn ideas into data experiences that drive action — transforming organizations into insight-driven cultures.
Consulting
B2B SaaS
B2B SaaS
B2B SaaS
Ecommerce
Michael P.
Building for Growth
Every project is an opportunity to solve real problems, empower users, and drive measurable business results.
Building for Growth
Every project is an opportunity to solve real problems, empower users, and drive measurable business results.
Building for Growth
Every project is an opportunity to solve real problems, empower users, and drive measurable business results.
Building for Growth
Every project is an opportunity to solve real problems, empower users, and drive measurable business results.
About Me
With 15+ years of experience, I’ve built scalable analytics and AI systems across Finance, Merchandising, Supply Chain and Product — driving strategy that balances trust, decision intelligence, and business growth.
I’ve led analytics transformations in eCommerce, B2B SaaS, and Consulting, turning fragmented data cultures into insight-driven organizations.
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Analytics Products Built
From AI workflows to self-service tools.
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Analytics Products Built
From AI workflows to self-service tools.
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Analytics Products Built
From AI workflows to self-service tools.
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Analytics Products Built
From AI workflows to self-service tools.
0 + Years
0 + Years
Experience in Analytics
Leading end-to-end analytics transformation.
0 + Years
0 + Years
Experience in Analytics
Leading end-to-end analytics transformation.
0 + Years
0 + Years
Experience in Analytics
Leading end-to-end analytics transformation.
0 + Years
0 + Years
Experience in Analytics
Leading end-to-end analytics transformation.
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Users Enabled
Empowering teams to make data informed decisions.
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Users Enabled
Empowering teams to make data informed decisions.
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Users Enabled
Empowering teams to make data informed decisions.
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Users Enabled
Empowering teams to make data informed decisions.
$0M
$0M
Revenue Impact
Turning insights into revenue-impacting actions.
$0M
$0M
Revenue Impact
Turning insights into revenue-impacting actions.
$0M
$0M
Revenue Impact
Turning insights into revenue-impacting actions.
$0M
$0M
Revenue Impact
Turning insights into revenue-impacting actions.
Analytics Discovery Process
A structured approach that blends research, testing, and iteration to craft data experiences that drive growth and impact.
Analytics Discovery Process
A structured approach that blends research, testing, and iteration to craft data experiences that drive growth and impact.
Analytics Discovery Process
A structured approach that blends research, testing, and iteration to craft data experiences that drive growth and impact.
Analytics Discovery Process
A structured approach that blends research, testing, and iteration to craft data experiences that drive growth and impact.
01
Data-Centric Approach
Grounding every decision in research and insights.
02
Iteration & Testing
Learning fast through prototyping and real user feedback.
03
Continuous Growth
Designing systems and experiences that scale over time.
01
Data-Centric Approach
Grounding every decision in research and insights.
02
Iteration & Testing
Learning fast through prototyping and real user feedback.
03
Continuous Growth
Designing systems and experiences that scale over time.
01
Data-Centric Approach
Grounding every decision in research and insights.
02
Iteration & Testing
Learning fast through prototyping and real user feedback.
03
Continuous Growth
Designing systems and experiences that scale over time.
01
Data-Centric Approach
Grounding every decision in research and insights.
02
Iteration & Testing
Learning fast through prototyping and real user feedback.
03
Continuous Growth
Designing systems and experiences that scale over time.
Analytics Transformation for Enterprise
From vision setting to building self-service ecosystems, I’ve transformed and scaled analytics across multiple environments and use cases.
Analytics Transformation for Enterprise
From vision setting to building self-service ecosystems, I’ve transformed and scaled analytics across multiple environments and use cases.
Analytics Transformation for Enterprise
From vision setting to building self-service ecosystems, I’ve transformed and scaled analytics across multiple environments and use cases.
Analytics Transformation for Enterprise
From vision setting to building self-service ecosystems, I’ve transformed and scaled analytics across multiple environments and use cases.
Leadership
Products
AI
Culture
Leadership
Analytics Leadership
Setting the analytics vision and strategy to drive innovation, enablement, insights and team growth across the organization.
Leadership
Products
AI
Culture
Leadership
Analytics Leadership
Setting the analytics vision and strategy to drive innovation, enablement, insights and team growth across the organization.
Leadership
Products
AI
Culture
Leadership
Analytics Leadership
Setting the analytics vision and strategy to drive innovation, enablement, insights and team growth across the organization.
Leadership
Products
AI
Culture
Leadership
Analytics Leadership
Setting the analytics vision and strategy to drive innovation, enablement, insights and team growth across the organization.
Recent Roles
A look at the latest companies where I’ve contributed as a transformative Analytics Leader, shaping product strategy and leading analytics initiatives.
Recent Roles
A look at the latest companies where I’ve contributed as a transformative Analytics Leader, shaping product strategy and leading analytics initiatives.
Recent Roles
A look at the latest companies where I’ve contributed as a transformative Analytics Leader, shaping product strategy and leading analytics initiatives.
Recent Roles
A look at the latest companies where I’ve contributed as a transformative Analytics Leader, shaping product strategy and leading analytics initiatives.
Where I’ve Been
Zoominfo
B2B SaaS
Wayfair
eCommerce Retail
Deloitte
Consulting
Zoominfo
Zoominfo is the leading B2B go-to-market intelligence platform that provides sales, marketing, and recruiting teams with access to high-quality contact data, company insights, and intent signals. Its tools help businesses identify, engage, and convert prospects more efficiently by streamlining lead generation and customer acquisition.
Built global Product Analytics team enabling 100+ PMs with scalable insights and strategy.
Unified 200+ KPIs into 25 metrics using dbt semantic layer.
Built AI and self-service tools to accelerate insights and reduce ad hoc requests.
Collaborated with product, engineering, and stakeholders to improve retention.
Supported scaling efforts with data-driven decisions.
Where I’ve Been
Zoominfo
B2B SaaS
Wayfair
eCommerce Retail
Deloitte
Consulting
Zoominfo
Zoominfo is the leading B2B go-to-market intelligence platform that provides sales, marketing, and recruiting teams with access to high-quality contact data, company insights, and intent signals. Its tools help businesses identify, engage, and convert prospects more efficiently by streamlining lead generation and customer acquisition.
Built global Product Analytics team enabling 100+ PMs with scalable insights and strategy.
Unified 200+ KPIs into 25 metrics using dbt semantic layer.
Built AI and self-service tools to accelerate insights and reduce ad hoc requests.
Collaborated with product, engineering, and stakeholders to improve retention.
Supported scaling efforts with data-driven decisions.
Where I’ve Been
Zoominfo
B2B SaaS
Wayfair
eCommerce Retail
Deloitte
Consulting
Zoominfo
Zoominfo is the leading B2B go-to-market intelligence platform that provides sales, marketing, and recruiting teams with access to high-quality contact data, company insights, and intent signals. Its tools help businesses identify, engage, and convert prospects more efficiently by streamlining lead generation and customer acquisition.
Built global Product Analytics team enabling 100+ PMs with scalable insights and strategy.
Unified 200+ KPIs into 25 metrics using dbt semantic layer.
Built AI and self-service tools to accelerate insights and reduce ad hoc requests.
Collaborated with product, engineering, and stakeholders to improve retention.
Supported scaling efforts with data-driven decisions.
Where I’ve Been
Zoominfo
B2B SaaS
Wayfair
eCommerce Retail
Deloitte
Consulting
Zoominfo
Zoominfo is the leading B2B go-to-market intelligence platform that provides sales, marketing, and recruiting teams with access to high-quality contact data, company insights, and intent signals. Its tools help businesses identify, engage, and convert prospects more efficiently by streamlining lead generation and customer acquisition.
Built global Product Analytics team enabling 100+ PMs with scalable insights and strategy.
Unified 200+ KPIs into 25 metrics using dbt semantic layer.
Built AI and self-service tools to accelerate insights and reduce ad hoc requests.
Collaborated with product, engineering, and stakeholders to improve retention.
Supported scaling efforts with data-driven decisions.
Success stories
A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.
Success stories
A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.
Success stories
A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.
Success stories
A selection of projects where analytics transformation played a key role in solving challenges, improving user experiences, and driving business results.
2024
Zoominfo Product Analytics
When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.
2024
Zoominfo Product Analytics
When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.
2024
Zoominfo Product Analytics
When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.
2024
Zoominfo Product Analytics
When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.
2020
Wayfair Inventory Management
During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.
2020
Wayfair Inventory Management
During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.
2020
Wayfair Inventory Management
During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.
2020
Wayfair Inventory Management
During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.
2021
Wayfair Analytics Transformation
Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.
2021
Wayfair Analytics Transformation
Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.
2021
Wayfair Analytics Transformation
Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.
2021
Wayfair Analytics Transformation
Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.
2025
Zoominfo Product Strategy Insights
Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.
2025
Zoominfo Product Strategy Insights
Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.
2025
Zoominfo Product Strategy Insights
Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.
2025
Zoominfo Product Strategy Insights
Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.
He has a real talent for translating complex data into meaningful narratives that drive decision-making. Beyond his technical strengths, Michael is a true enabler-someone who helps remove roadblocks, resolve problems quickly, and push initiatives forward.
Igor K.
Director Data Platform @ Zoominfo
He has a real talent for translating complex data into meaningful narratives that drive decision-making. Beyond his technical strengths, Michael is a true enabler-someone who helps remove roadblocks, resolve problems quickly, and push initiatives forward.
Igor K.
Director Data Platform @ Zoominfo
He has a real talent for translating complex data into meaningful narratives that drive decision-making. Beyond his technical strengths, Michael is a true enabler-someone who helps remove roadblocks, resolve problems quickly, and push initiatives forward.
Igor K.
Director Data Platform @ Zoominfo
He has a real talent for translating complex data into meaningful narratives that drive decision-making. Beyond his technical strengths, Michael is a true enabler-someone who helps remove roadblocks, resolve problems quickly, and push initiatives forward.
Igor K.
Director Data Platform @ Zoominfo
Michael consistently operated at the complex intersection of multiple teams and conflicting priorities, yet he brought clarity and alignment through thoughtful stakeholder management and sharp prioritization.
AJ B.
Sr. Director Product Ops @ Zoominfo
Michael consistently operated at the complex intersection of multiple teams and conflicting priorities, yet he brought clarity and alignment through thoughtful stakeholder management and sharp prioritization.
AJ B.
Sr. Director Product Ops @ Zoominfo
Michael consistently operated at the complex intersection of multiple teams and conflicting priorities, yet he brought clarity and alignment through thoughtful stakeholder management and sharp prioritization.
AJ B.
Sr. Director Product Ops @ Zoominfo
Michael consistently operated at the complex intersection of multiple teams and conflicting priorities, yet he brought clarity and alignment through thoughtful stakeholder management and sharp prioritization.
AJ B.
Sr. Director Product Ops @ Zoominfo
As a member of our senior leadership team Michael was known for his strong execution, managing large-scale 100+ person analytical programs, and multi quarter initiatives with tremendous business value and impact.
Rachel C.
VP Analytics @ Wayfair
As a member of our senior leadership team Michael was known for his strong execution, managing large-scale 100+ person analytical programs, and multi quarter initiatives with tremendous business value and impact.
Rachel C.
VP Analytics @ Wayfair
As a member of our senior leadership team Michael was known for his strong execution, managing large-scale 100+ person analytical programs, and multi quarter initiatives with tremendous business value and impact.
Rachel C.
VP Analytics @ Wayfair
As a member of our senior leadership team Michael was known for his strong execution, managing large-scale 100+ person analytical programs, and multi quarter initiatives with tremendous business value and impact.
Rachel C.
VP Analytics @ Wayfair
Analytics Toolbox
A comprehensive suite of tools that I use to design, prototype, and bring data to life.
Analytics Toolbox
A comprehensive suite of tools that I use to design, prototype, and bring data to life.
Analytics Toolbox
A comprehensive suite of tools that I use to design, prototype, and bring data to life.
Analytics Toolbox
A comprehensive suite of tools that I use to design, prototype, and bring data to life.
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Analytics systems that scale with your team
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Analytics systems that scale with your team
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Analytics systems that scale with your team
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Analytics systems that scale with your team
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Rapid prototyping to validate ideas fast
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Rapid prototyping to validate ideas fast
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Rapid prototyping to validate ideas fast
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Rapid prototyping to validate ideas fast
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Insights that drive action
03
Insights that drive action
03
Insights that drive action
03
Insights that drive action
Get In Touch
I would love to hear from you! Find some time for us to connect!
Get In Touch
I would love to hear from you! Find some time for us to connect!
Get In Touch
I would love to hear from you! Find some time for us to connect!
Get In Touch
I would love to hear from you! Find some time for us to connect!
Michael Perlis
Let's Talk
Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.
Michael Perlis
Let's Talk
Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.
Michael Perlis
Let's Talk
Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.
Michael Perlis
Let's Talk
Interested in discussing AI, sharing ideas, or exploring innovations in analytics? Feel free to reach out — let’s keep the conversation going.
