My Analytics Portfolio

When I joined ZoomInfo, product teams were shipping quickly but measuring success inconsistently across 100+ PMs. We needed to align on shared customer outcomes and build the cultural and technical foundation for data-informed product decisions.

During the Covid-19 pandemic, global supply chain disruptions exposed major gaps in visibility and predictive analytics, making it difficult to anticipate demand shifts and ultimately leading to missed sales opportunities and operational inefficiencies.

Rapid growth led to fragmented analytics teams optimizing for speed over quality, creating duplicate work, inconsistent data, and constant firefighting. The organization needed to establish a culture of data literacy, data governance, and self-service.

Traditional customer health scores at ZoomInfo failed to drive action across Product, Sales, and Customer Success — they were overly complex, misaligned to strategy, and lacked ownership. We needed a simpler, outcomes-focused approach that could identify and prioritize customers with true upmarket growth potential.